WHY OVER 55?
What makes the over-55 market so valuable?
We’re actually triple influencers—with reach across three generations.
What makes the over-55 market so valuable?
We’re actually triple influencers—with reach across three generations.
What makes the over-55 market so valuable?
We’re actually triple influencers—with reach across three generations.
01
Our kids
A sounding board for decisions about money, homes and life’s big changes.
02
Our parents
Helping choose services, manage practicalities and navigate change.
03
Our friends
Sharing recommendations on where to travel, eat and stay—and who to trust with our finances, health and homes.
For brands, the opportunity goes beyond our own spending. Earn our trust, and you can earn our recommendation.
For brands, the opportunity goes beyond our own spending. Earn our trust, and you can earn our recommendation.
For brands, the opportunity goes beyond our own spending. Earn our trust, and you can earn our recommendation.
We’re pretty comfortable in our own skin as a general rule. We value experience, care a bit less what others think than we used to, and prefer to just do ‘us’.
We’re pretty comfortable in our own skin as a general rule. We value experience, care a bit less what others think than we used to, and prefer to just do ‘us’.
We’re pretty comfortable in our own skin as a general rule. We value experience, care a bit less what others think than we used to, and prefer to just do ‘us’.
Perhaps there is one exception, (and it may seem odd to the younger brigade). We can call each other ‘old’ and joke about the way we’ve aged. We’ve earned that right. But if you’re not an over 55 alumni, you really can’t. It just lands differently.
Perhaps there is one exception, (and it may seem odd to the younger brigade). We can call each other ‘old’ and joke about the way we’ve aged. We’ve earned that right. But if you’re not an over 55 alumni, you really can’t. It just lands differently.
Perhaps there is one exception, (and it may seem odd to the younger brigade). We can call each other ‘old’ and joke about the way we’ve aged. We’ve earned that right. But if you’re not an over 55 alumni, you really can’t. It just lands differently.
We like to think and talk in terms of new opportunities and experiences, not endings and bucket lists. My life, my money, my time, my terms.
We like to think and talk in terms of new opportunities and experiences, not endings and bucket lists. My life, my money, my time, my terms.
We like to think and talk in terms of new opportunities and experiences, not endings and bucket lists. My life, my money, my time, my terms.