A specialist agency of over 55 year olds helping brands market to over 55 year olds.
A specialist agency of over 55 year olds helping brands market to over 55 year olds.
A specialist agency of over 55 year olds helping brands market to over 55 year olds.
It’s an over 55 thing.
THE WHY
The over-55 audience is one of the most commercially powerful, culturally complex and creatively underserved groups in Australia. Yet most brands still speak to us through outdated clichés: retirement, decline, caution, invisibility and beige respectability. Seasoned exists to change that.
The over-55 audience is one of the most commercially powerful, culturally complex and creatively underserved groups in Australia. Yet most brands still speak to us through outdated clichés: retirement, decline, caution, invisibility and beige respectability. Seasoned exists to change that.
The over-55 audience is one of the most commercially powerful, culturally complex and creatively underserved groups in Australia. Yet most brands still speak to us through outdated clichés: retirement, decline, caution, invisibility and beige respectability. Seasoned exists to change that.
A review of a brand’s communications, customer journey, language, casting, media assumptions and hidden age bias. (Hint: This part is absolutely critical to starting on the right path).
Brand strategy
Defining your brand and telling the world about it. The story is important and how and where we tell it is equally so. Both components need to resonate with this group.
Marketing Strategy
Marketing audit, campaign planning, strategy collaboration. Adding an experienced set of eyes when selling to experienced eyes just makes sense.
Market Research
Testing concepts, awareness, attitudes and reactions. Who are these people really, and why are they comfortable and worldly (but bristle against certain labels?) What are the surprising hot buttons and taboos?
Age-Fluent Campaign Sprints
Fast strategy-to-creative projects helping brands produce work with greater relevance and resonance for over-55 audiences.
Seasoned Talent Studio
A curated network of experienced strategists, creatives, writers, directors, producers, researchers, makers and cultural advisors who can be assembled around different briefs.
